Marketing automation is great. But what is it exactly?
The very foundation of ProspectIn is the automation of connection requests and messages on LinkedIn, via a list of prospects that you can export from a LinkedIn search or directly via a file in CSV format. Voir comment ça fonctionne
The scenario feature allows you to sequence actions (profile visit, profile follow, connection request, message) between them according to specific delays and certain conditions, all in a fully automated manner. A form of drip-campaign marketing automation, using LinkedIn profiles instead of emails, and, therefore, with an exciting opening and engagement rate. Here are a short video and an article explaining how to use this feature
Here is a video and an article to see how scenario works.
When you connect with someone on ProspectIn, their email is automatically retrieved. To get it, download your data in CSV format via the campaign tab.
Thanks to the trigger feature, ProspectIn now allows you to synchronize with the vast majority of CRMs (Hubspot, Salesforce, Zoho, Pipedrive, Google Sheet, etc.).
LinkedIn Features that ProspectIn allows you to automate.
When you send a connection request on LinkedIn, you can choose to add a note (300 characters maximum) accompanying your connection request. It's not mandatory, but it allows you to customize the approach, and give your prospects details on the reason for your addition, and therefore potentially improve your acceptance rate. To send a message (10 000 characters maximum), you need to be connected with the person. Notes are therefore useful for people with whom you want to connect, while messages are used to communicate with people with whom you are already connected.
The ‘follow’ feature draws attention to your profile. Profiles you follow receive a notification that you are following their news on LinkedIn. Human curiosity encourages them to visit your profile in return, promoting your profile and allowing you to grow your network (follows in return, connection requests)
The ‘visit’ feature draws attention to your profile. The profiles you visit receive a notification that you have visited their profile. Human curiosity encourages them to visit your profile in return, allowing you to put your profile forward and create new connections.
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